Shatras Liquid Detergent 5 Liter Laundry Liquid For Fabric Care Suitable For Top Load And Front Load Machine And Hand Wash Concentrated Laundry Detergent 5 liters

**Key Features**: - Shatras Liquid Detergent is a highly concentrated laundry detergent that effectively removes tough stains and dirt from fabrics. - It is suitable for use in both top load and front load washing machines, as well as for hand washing. - The 5-liter size makes it economical and long-lasting, providing excellent value for money. - This detergent is gentle on fabrics, preserving their quality and color while effectively cleaning them.
**For whom**: - Shatras Liquid Detergent is suitable for individuals or families looking for a reliable and efficient laundry detergent for their everyday fabric care needs. - It is also ideal for households with top load and front load washing machines, as well as those who prefer hand washing their clothes.
**Pros**: - Highly concentrated formula for powerful stain removal. - Suitable for use in a variety of washing machines and for hand washing. - Economical and long-lasting 5-liter size. - Preserves fabric quality and color.
**Cons**: - The large size may be cumbersome for users with limited storage space. - Some users may prefer a scented detergent option.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for Indian households with both top load and front load machines.	Retail Today
Brand Strength	20	15	Established brand with a reputation for quality and reliability.	Brand Equity
Category Momentum	20	10	Growing demand for eco-friendly laundry detergents in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing competition from both local and international detergent brands.	The Economic Times
Use-case Advantage	5	3	Versatile detergent suitable for machine and hand wash, offering convenience.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Shatras Liquid Detergent 5L: Well-positioned in the Indian market with strong brand and versatile features.

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