Sebamed Everyday Shampoo 6 8 fl oz 200 ml

- This Sebamed Everyday Shampoo is a gentle cleanser that is pH balanced to support the natural protective layer of your scalp and hair. It is suitable for daily use and is free of harsh ingredients that can strip your hair of its natural oils.

- Key features of this shampoo include its gentle formula, pH balanced to support scalp health, and its ability to cleanse without drying out your hair. It is suitable for all hair types, including sensitive skin.

- This shampoo is ideal for anyone looking for a mild and effective cleanser for their hair and scalp. Whether you have normal, dry, oily, or sensitive hair, this shampoo can help to keep your hair and scalp healthy and clean.

- Pros: pH balanced formula, gentle on hair and scalp, suitable for daily use, free of harsh ingredients
Cons: May not provide enough moisture for very dry hair types, small bottle size may not last long for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The shampoo's formulation and size cater well to Indian consumers' preferences for convenient and effective hair care products.	Euromonitor
Brand Strength	20	18	Sebamed is a well-known brand with a reputation for quality and gentle products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	AC Nielsen
Competition	10	8	Facing competition from other premium hair care brands offering similar gentle formulations in the market.	GfK
Use-case Advantage	5	5	Offers gentle cleansing suitable for daily use, meeting the needs of consumers looking for a mild shampoo for regular use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Sebamed Everyday Shampoo 6 8 fl oz 200 ml is well-positioned in the Indian market with its gentle formulation and competitive pricing.

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