Santoor Skin Moisturizing Sandal Turmeric Bathing Soap with Nourishing Anti Aging Properties For Soft Smooth and Younger Looking Skin For All Skin Types Pack of 4 100g

Santoor Skin Moisturizing Sandal Turmeric Bathing Soap is specially formulated to provide nourishment and hydration to the skin. Enriched with the goodness of sandal and turmeric, it helps in moisturizing the skin and fighting signs of aging.
Key Features: - Contains sandal and turmeric - Moisturizes the skin - Fights signs of aging - Suitable for all skin types - Pack of 4, 100g each
For whom: This soap is suitable for anyone looking to keep their skin soft, smooth, and younger-looking. It is suitable for all skin types and can be used by both men and women.
Pros: - Nourishing properties of sandal and turmeric - Helps in moisturizing the skin - Fights signs of aging - Suitable for all skin types
Cons: - Some users may find the scent too strong - Packaging could be improved to be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal and turmeric are popular ingredients in Indian skincare due to their nourishing and anti-aging properties.	Vogue India
Brand Strength	20	18	Santoor is a well-established brand known for quality skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4 100g soaps in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian skincare market with many brands offering similar products.	Euromonitor
Use-case Advantage	5	3	Addresses the need for soft, smooth, and younger-looking skin for all skin types.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Santoor Skin Moisturizing Sandal Turmeric Bathing Soap is well-positioned in the Indian market due to its brand strength, ingredient fit, and competitive pricing.

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