Santoor Baby Bathing Bar Soap with Milk Cream Saffron Almond Oil for Soft Supple Skin Gentle Rich Lathering Formula with Mild Fragrance 125gx3

This Santoor Baby Bathing Bar Soap is specially formulated with milk cream, saffron, and almond oil to provide soft, supple skin for your little one. The gentle, rich lathering formula helps to cleanse and nourish delicate skin without stripping away natural oils. With a mild fragrance, this soap is gentle enough for daily use on your baby's sensitive skin.
Key Features: - Contains milk cream, saffron, and almond oil for soft, supple skin - Gentle, rich lathering formula - Mild fragrance - Suitable for daily use
For whom: This baby bathing bar soap is perfect for parents looking to nurture their baby's skin with a gentle, nourishing formula.
Pros: - Leaves skin feeling soft and hydrated - Gentle enough for daily use - Mild fragrance is not overpowering
Cons: - Some may prefer a soap with no added fragrance - May not be suitable for those with allergies to almond oil or saffron

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich lathering formula with natural ingredients aligns with market trends.	AC Nielsen
Brand Strength	20	18	Santoor is a well-established brand known for quality products.	Euromonitor
Category Momentum	20	15	Growing demand for baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar baby soap bars in the market.	GfK
Competition	10	0	Intense competition in the baby care segment with multiple offerings.	IRI
Use-case Advantage	5	3	Specifically formulated for baby skin, offering gentle care.	Kantar
Final Market Score	100	66/100 (3.30/5)	Santoor Baby Bathing Bar Soap is well-positioned in the growing Indian baby care market.

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