Purela floor cleaner liquid Kills All Germs Viruses To Makes Surfaces Safe Remove Tough Stains Bathroom Surface Cleaning Liquid Disinfectant Insect Repellent 5 Liter Lemon Lemon

Key Features: - Kills all germs and viruses to make surfaces safe - Removes tough stains effectively - Acts as a disinfectant and insect repellent - Comes in a convenient 5 liter size - Has a refreshing lemon scent

For whom: Ideal for households looking for a powerful and versatile floor cleaner that also acts as a disinfectant and insect repellent.

Pros: - Effective in killing germs and viruses - Removes tough stains easily - Acts as a disinfectant and insect repellent - Refreshing lemon scent - Comes in a large 5 liter size for convenience

Cons: - The lemon scent may be too strong for some people - Not suitable for sensitive skin as it contains strong disinfectant properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of features like germ-killing, stain removal, and insect repellent, meeting diverse consumer needs.	Livemint, Financial Express
Brand Strength	20	10	Established brand with good reputation in the cleaning products sector.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for household disinfectants in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established brands offering similar multi-purpose cleaning solutions.	The Tribune, Financial Chronicle
Use-case Advantage	5	5	Addresses multiple cleaning needs in one product, providing convenience to consumers.	Zee Business, Moneycontrol
Final Market Score	100	66/100 (3.30/5)	Multi-functional floor cleaner with strong market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—