Pavitra Organic Activated Charcoal Acne Oil and Pollution Control Face Wash Charcoal Black 100 ml

This face wash is specially formulated with organic activated charcoal to deep cleanse the skin and unclog pores, making it perfect for those with acne-prone or oily skin.

Key features of this face wash include its ability to control excess oil production, detoxify the skin, and reduce the appearance of acne and blackheads.

This product is suitable for individuals with oily skin, acne-prone skin, or those looking to detoxify their skin from pollution and impurities.

Pros of this face wash include its ability to control oil and reduce acne, while cons may include the potential for dryness in individuals with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Effective combination of activated charcoal and acne control properties.	Gartner
Brand Strength	20	10	Established brand reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar organic face wash products.	Euromonitor
Competition	10	10	Facing moderate competition from other organic acne face wash brands.	Forrester
Use-case Advantage	5	5	Addresses specific skin concerns like acne and pollution damage.	Statista
Final Market Score	100	66/100 (3.30/5)	Organic face wash with activated charcoal suitable for acne-prone skin.

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