Paper Boat Aamras Mango Fruit Juice No Added Preservatives and Colours Pack of 6 200ml each

About Product: Paper Boat Aamras Mango Fruit Juice is a delicious and refreshing drink made from ripe mangoes. It contains no added preservatives or colors, making it a healthy choice for all ages.

Key Features: This pack includes 6 bottles of 200ml each, perfect for on-the-go consumption or sharing with family and friends. The Aamras flavor captures the essence of juicy, ripe mangoes in every sip.

For whom: Paper Boat Aamras Mango Fruit Juice is suitable for anyone looking for a natural and flavorful beverage option. It can be enjoyed by children and adults alike.

Pros: - No added preservatives or colors - Convenient pack size for easy consumption - Authentic mango flavor that is refreshing and delicious Cons: - May not be suitable for those with mango allergies - Limited availability in some regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No added preservatives and colors align with health-conscious consumer preferences.	Nielsen
Brand Strength	20	15	Strong brand reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	10	Growing demand for healthy beverages in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established fruit juice brands in the market.	Euromonitor
Use-case Advantage	5	5	Convenient pack size for individual consumption or on-the-go.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Paper Boat Aamras Mango Juice offers a competitive and healthy option in the Indian fruit juice market.

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