PAC Lip Pencil Pretty Pink

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Defines and enhances lip shape and color
  • Long-lasting color for all-day wear
  • Versatile shade complements many skin tones
  • Affordable price point for budget-conscious buyers

Market-Based Score (India)

76/100 (3.80/5)
Good value
PAC Lip Pencil Pretty Pink holds a strong position in the competitive Indian lip liner market.
Rs.196.00 Rs.245.00
Best price from Amazon.in Amazon.in
Key Features
Category Lip Pencil
Color Pretty Pink
Formula Creamy
Longevity Long-lasting
Application Outline and fill
Pros Easy to apply, Versatile shade, Affordable
Cons Frequent sharpening, Limited shade range
Details

PAC Lip Pencil Pretty Pink

The PAC Lip Pencil in Pretty Pink is a versatile lip liner that adds definition and lasting color to your lips.

Key Features: - Creamy formula that glides on smoothly - Long-lasting color that stays put all day - Can be used to outline and fill in lips for a fuller look - Comes in a beautiful shade of pink that complements many skin tones

For whom: This lip pencil is perfect for anyone looking to enhance the shape and color of their lips. Whether you want to define your lip shape or create the illusion of fuller lips, this pencil is a must-have in your makeup bag.

Pros: - Easy to apply - Versatile shade that can be worn alone or under lipstick - Helps lipstick last longer without feathering or bleeding - Affordable price point

Cons: - May need to be sharpened frequently - Limited shade range available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The Pretty Pink shade and long-lasting formula align well with Indian consumer preferences. Vogue
Brand Strength 20 18 PAC is a well-established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Lip liners are a fast-growing category in the Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Retail Today
Competition 10 5 Facing strong competition from other popular lip liner brands in India. Cosmopolitan
Use-case Advantage 5 3 Versatile shade suitable for various skin tones. Elle
Final Market Score 100 76/100 (3.80/5) PAC Lip Pencil Pretty Pink holds a strong position in the competitive Indian lip liner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The Pretty Pink shade and long-lasting formula align well with Indian consumer preferences.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: PAC is a well-established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Lip liners are a fast-growing category in the Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from other popular lip liner brands in India.
    Sources: Cosmopolitan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile shade suitable for various skin tones.
    Sources: Elle
Summary
PAC Lip Pencil Pretty Pink holds a strong position in the competitive Indian lip liner market.

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PAC Lip Pencil Pretty Pink

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Best price
Rs.196.00 Rs.245.00