OZiva Clean Whey Concentrate Protein Powder Unflavoured 4lbs 907g 27g Protein Per Scoop Microfiltered Ultrafiltered 100 Cold Processed Muscle recovery Better Absorption No bloating

OZiva Clean Whey Concentrate Protein Powder is a high-quality protein supplement that offers 27g of protein per scoop. It is unflavoured, making it versatile for use in a variety of recipes and shakes.

Key Features:
- Microfiltered and ultrafiltered for better absorption
- 100% cold processed to retain maximum nutrients
- Promotes muscle recovery after workouts
- Does not cause bloating like some protein powders

This product is ideal for fitness enthusiasts, athletes, and anyone looking to increase their daily protein intake. It is suitable for both men and women who are looking to support their muscle growth and recovery.

Pros:
- High protein content per scoop
- Clean and unflavoured, perfect for adding to any beverage or recipe
- Cold processed for maximum nutrient retention

Cons:
- May not be suitable for those with dairy allergies
- Some users may prefer a flavoured option for more variety in taste options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, unflavoured, and advanced filtration process meet consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and reliability.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium protein powders in the market.	Retail360
Competition	10	6	Facing competition from other established protein powder brands offering similar benefits.	NutriInsight
Use-case Advantage	5	5	Effective muscle recovery and better absorption appeal to fitness enthusiasts.	FitIndia
Final Market Score	100	66/100 (3.30/5)	High-quality unflavoured whey protein powder with advanced filtration process, competitive pricing, and strong brand presence.

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