Odonil Room Air Freshener Spray Lavender Mist 550ml Nature inspired fragrance for Home Office

Key Features: - Long-lasting lavender mist fragrance - 550ml spray bottle for easy application - Nature-inspired scent for a refreshing atmosphere - Neutralizes odors and leaves rooms smelling fresh and clean

For whom: - Perfect for anyone looking to freshen up their home or office space - Ideal for those who enjoy lavender scents and want to create a calming atmosphere - Great for pet owners or anyone looking to eliminate unwanted odors

Pros: - Long-lasting fragrance that keeps rooms smelling fresh for hours - Easy to use spray bottle for convenient application - Nature-inspired scent that brings the outdoors inside - Helps neutralize tough odors for a clean-smelling environment

Cons: - Some users may find the scent to be too strong or overpowering - May not be suitable for those with sensitivities to fragrances - Larger bottle size may not be travel-friendly for on-the-go freshening up

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and nature-inspired fragrance appeal to Indian consumers.	The Hindu, India Today
Brand Strength	20	10	Odonil is a well-established brand in India.	Livemint, The Economic Times
Category Momentum	20	15	Strong demand for air fresheners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, CNBC TV18
Competition	10	6	Facing competition from both local and international air freshener brands.	Business Today, CNBC Awaaz
Use-case Advantage	5	5	Suitable for both home and office use, catering to diverse needs.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Odonil Lavender Mist 550ml offers a competitive air freshener option in the Indian market.

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