Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Define and fill lips with a matte finish using Nykaa Lips Dont Lie Lip Liner
Long-lasting formula ensures lip liner stays put all day for a modern look
Pigmented color provides rich and intense color payoff for defined lips
Smooth application makes it easy to achieve precise lip definition

Market-Based Score (India)

76/100 (3.80/5)

Good value

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a strong contender in the Indian lip liner market.

Rs.350.00 Rs.399.00

Best price from

Amazon.in

Details

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a versatile lip liner that can be used to define and fill in the lips for a matte finish.

Key Features: - Long-lasting formula - Matte finish - Pigmented color - Smooth application

For whom: This lip liner is suitable for anyone looking for a lip liner that can help define their lips and provide a matte finish.

Pros: - Long-lasting formula ensures the lip liner stays put throughout the day - Matte finish gives a modern and sophisticated look - Pigmented color provides rich and intense color payoff - Smooth application makes it easy to define and fill in the lips

Cons: - Some users may find the matte finish to be too drying - Limited shade range available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and heartbreaker shade are popular choices among Indian consumers.	Vogue India
Brand Strength	20	18	Nykaa is a well-established brand in India with a loyal customer base.	Brand Equity
Category Momentum	20	15	Strong demand for lip liners in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Beauty Bulletin
Competition	10	5	Facing strong competition from other popular lip liner brands in India.	Femina
Use-case Advantage	5	3	Versatile for both lining and filling lips, catering to different makeup looks.	Elle India
Final Market Score	100	76/100 (3.80/5)	Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a strong contender in the Indian lip liner market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matte finish and heartbreaker shade are popular choices among Indian consumers.

Sources: Vogue India
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Nykaa is a well-established brand in India with a loyal customer base.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong demand for lip liners in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market.

Sources: Beauty Bulletin
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing strong competition from other popular lip liner brands in India.

Sources: Femina
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for both lining and filling lips, catering to different makeup looks.

Sources: Elle India

Summary

Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 is a strong contender in the Indian lip liner market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 In Stock	Rs.350.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Nykaa Lips Dont Lie Line and Fill Lip Liner Matte Finish Heartbreaker 07 In Stock COD