Nutrabay Pure 100 Authentic Clean Whey Protein Isolate Whey Protein Isolate Powder 26 5g Protein 6 2g BCAA per Serving NABL Lab Tested Muscle Growth Recovery 500g Unflavoured

- Nutrabay Pure Whey Protein Isolate is made with 100% authentic and clean ingredients, providing you with a high-quality protein source to support your fitness goals.

- Key Features:
- Each serving contains 26.5g of protein and 6.2g of BCAAs, essential for muscle growth and recovery.
- NABL Lab Tested to ensure purity and quality.
- Unflavored, making it versatile for blending into your favorite recipes or beverages.

- This product is ideal for individuals looking to increase their protein intake, support muscle growth, and accelerate recovery post-workout.

- Pros:
- High protein content per serving.
- BCAAs for muscle recovery.
- Lab tested for quality assurance.

- Cons:
- Unflavored may not appeal to those who prefer pre-flavored protein powders.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and BCAA levels meet consumer preferences for effective muscle growth.	Euromonitor
Brand Strength	20	10	Established reputation for authenticity and quality in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein isolate products in India.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands offering similar whey protein isolate products in India.	MarketWatch
Use-case Advantage	5	5	Versatile unflavoured option suitable for various dietary preferences and recipes.	NutritionInsight
Final Market Score	100	66/100 (3.30/5)	Nutrabay Pure Whey Protein Isolate positioned well in growing Indian market for premium protein supplements.

Factor	Rating (out of 5)	Notes
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