NIVEA MEN Shaving Sensitive Shaving Foam for Face 250ml

This NIVEA MEN Shaving Foam is specially formulated for men with sensitive skin, providing a comfortable and smooth shaving experience.

Key Features:
- Enriched with ingredients like chamomile and vitamin E to soothe the skin
- Helps prevent irritation and redness
- Creates a rich lather for a close shave
For whom:
Ideal for men with sensitive skin who want a gentle and effective shaving foam.

Pros:
- Gentle on sensitive skin
- Helps prevent razor burn and irritation
- Leaves skin feeling smooth and hydrated
Cons:
- Some may find the scent too strong
- May not provide as close of a shave for those with very thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for sensitive skin, meeting a key consumer need.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other established brands in the segment.	AC Nielsen
Use-case Advantage	5	5	Effective for a smooth and comfortable shaving experience.	GFK
Final Market Score	100	76/100 (3.80/5)	Well-positioned shaving foam for sensitive skin in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—