NIVEA MEN Pure Impact Shower Gel 250ml Hair Face Body Wash

About Product: NIVEA MEN Pure Impact Shower Gel is a refreshing 3-in-1 body wash that cleanses the hair, face, and body all in one go. Its formula contains active charcoal that thoroughly cleanses and leaves a long-lasting feeling of freshness.

Key Features: - 3-in-1 formula for hair, face, and body - Contains active charcoal for deep cleansing - Long-lasting freshness - Dermatologically approved

For whom: This shower gel is specially designed for men who lead active lifestyles and want a convenient and effective grooming product for their daily routine.

Pros: - Multipurpose product saves time and money - Refreshing scent - Deep cleansing action - Suitable for all skin types

Cons: - Some users may find the scent too strong - The bottle design could be improved for easier grip and handling

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a 3-in-1 solution for hair, face, and body, meeting consumer needs for convenience.	Euromonitor
Brand Strength	20	18	NIVEA MEN is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar products.	GfK
Use-case Advantage	5	5	Provides a comprehensive grooming solution for men on-the-go.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a growing men's grooming market.

Factor	Rating (out of 5)	Notes
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