Nestle Health Science Resource High Protein 400 g

Key Features: - Each serving provides 20 grams of high-quality protein - Formulated with essential vitamins and minerals to support overall health - Low in fat and sugar - Suitable for those looking to increase their protein intake
For whom: - Individuals looking to build muscle mass or recover from injury - Older adults who may have difficulty meeting their protein needs - Those following a high-protein diet for weight management
Pros: - Convenient and easy to mix into a variety of beverages and recipes - Provides a good source of protein without excess calories - Supports muscle recovery and maintenance
Cons: - Some may find the taste or texture unpalatable compared to other protein supplements - May be more expensive than other protein sources like chicken or eggs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content aligns with current consumer preferences for health products.	Nielsen
Brand Strength	20	18	Nestle is a trusted brand in the nutrition segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for high protein products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar high protein products in the market.	Gartner
Competition	10	5	Facing increasing competition from other high protein brands in the market.	Statista
Use-case Advantage	5	3	Versatile usage scenarios for different dietary needs.	Forrester
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing high protein segment in India.

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