Nautica Rose Island Fragrance Mist for Women 250ml

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Nautica Rose Island Fragrance Mist for Women 250ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Transport yourself to a tropical paradise with this refreshing and light fragrance mist
  • Ideal for women who love fresh and floral scents reminiscent of the beach and ocean
  • Enjoy long-lasting scent perfect for daily wear or special occasions
  • Convenient 250ml bottle size offers great value for an affordable price

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nautica Rose Island Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting fragrance
  • Fresh and floral scent
  • Attractive packaging

⚠️ What to Watch

  • Some users found the scent too strong
  • Spray nozzle may malfunction
  • Price is on the higher side
Rs.1,139.00 Rs.1,900.00
Best price from Amazon.in Amazon.in
Details

Nautica Rose Island Fragrance Mist for Women 250ml

Nautica Rose Island Fragrance Mist is a refreshing and light scent that captures the essence of a tropical paradise. With notes of rose, jasmine, and ocean breeze, this fragrance will transport you to an island getaway with just one spritz.

Key Features:
- Refreshing and light fragrance
- Long-lasting scent
- Perfect for daily wear or special occasions
- Comes in a convenient 250ml bottle
- Inspired by the beauty of a tropical island

For whom:
This fragrance mist is perfect for women who enjoy fresh and floral scents that remind them of the beach and the ocean. It is ideal for daily wear or for special occasions when you want to feel like you're on vacation.

Pros:
- Light and refreshing scent
- Long-lasting fragrance
- Convenient size for on-the-go use
- Affordable price point

Cons:
- The scent may be too floral for those who prefer more subtle fragrances
- Some may find the bottle size to be too large for travel purposes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The fragrance and size of the product align well with Indian consumer preferences. Kantar
Brand Strength 20 18 Nautica is a well-known brand with a strong presence in India. Euromonitor
Category Momentum 20 15 Body sprays & mists are gaining popularity in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 0 Facing strong competition from established and emerging brands in the segment. IRI
Use-case Advantage 5 3 Offers long-lasting fragrance suitable for daily use. Nielsen
Final Market Score 100 66/100 (3.30/5) Nautica Rose Island Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The fragrance and size of the product align well with Indian consumer preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nautica is a well-known brand with a strong presence in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body sprays & mists are gaining popularity in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Facing strong competition from established and emerging brands in the segment.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting fragrance suitable for daily use.
    Sources: Nielsen
Summary
Nautica Rose Island Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

Price Comparison

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Rs.1,139.00 Rs.1,900.00

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Nautica Rose Island Fragrance Mist for Women 250ml

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Rs.1,139.00 Rs.1,900.00