MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara

0 reviews
MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof mascara for all-day wear without smudging
  • Long-lasting formula keeps lashes voluminous
  • Volumizing and curling effect for dramatic lashes
  • Twist-up wand allows customizable application intensity

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive features, priced well for growing mascara market.

⭐ Reviews Summary

✅ What Users Love

  • Waterproof formula
  • Long-lasting wear
  • Provides volume and curl

⚠️ What to Watch

  • Difficult to remove
  • May clump if not applied carefully
  • Some users experienced smudging
Rs.499.00 Rs.649.00
Best price from Amazon.in Amazon.in
Key Features
Category Mascara
Waterproof Yes
Long-lasting Yes
Volumizing Yes
Curling Yes
Wand Type Twist-up
Application Customizable
Ideal For All-day wear
Details

MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara

About Product: MyGlamm Twist It Up Mascara is a black, waterproof mascara that is designed to provide long-lasting volume and curl to your lashes. Its twist-up wand allows you to easily adjust the amount of product on the brush, giving you control over the intensity of your lashes.

Key Features: - Waterproof formula - Long-lasting wear - Volumizing and curling effect - Twist-up wand for customizable application

For Whom: This mascara is ideal for anyone looking to enhance their lashes with volume and curl that lasts all day. Whether you have short, sparse lashes or just want to make a statement with your eye makeup, this mascara is perfect for you.

Pros: - Waterproof formula ensures smudge-free wear - Long-lasting formula keeps lashes looking voluminous all day - Twist-up wand allows for customizable application - Gives lashes both volume and curl for a dramatic look

Cons: - Some may find the twist-up wand takes some getting used to - May not provide as much volume or length as some other mascaras on the market

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, long-lasting, volumising, and curling features align with market trends. Vogue India
Brand Strength 20 18 Strong brand reputation and customer loyalty. Brand Equity
Category Momentum 20 15 Growing demand for mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Today
Competition 10 8 Facing moderate competition from established and emerging mascara brands. Cosmetics Business
Use-case Advantage 5 5 Addresses key needs of Indian consumers for long-lasting and voluminous lashes. Beauty Insider
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive features, priced well for growing mascara market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, long-lasting, volumising, and curling features align with market trends.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and customer loyalty.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging mascara brands.
    Sources: Cosmetics Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses key needs of Indian consumers for long-lasting and voluminous lashes.
    Sources: Beauty Insider
Summary
Strong brand with competitive features, priced well for growing mascara market.

Where to Buy

Nykaa
₹795.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹795.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹850.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹799.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
795.00 2-4 days 4.2/5 Buy Now
Amazon India
795.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
850.00 N/A 4.3/5 -
Health & Glow
799.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.499.00 Rs.649.00

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MyGlamm Twist It Up Mascara Black 10ml Waterproof Long lasting Volumising and Curling Mascara

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Rs.499.00 Rs.649.00