Morisons babydreams THE CHOICE OF SMART MUMS Bottle Accessories Cleaner 500ml White

This bottle accessories cleaner from Morisons babydreams is designed to effectively clean and sanitize baby bottles, nipples, pacifiers, and other feeding accessories. It removes milk residue, odors, and harmful germs, leaving the items fresh and safe for your baby to use.

Key Features:
- Effectively cleans and sanitizes baby feeding accessories
- Removes milk residue, odors, and harmful germs
- Safe to use on baby bottles, nipples, pacifiers, and other accessories
- Comes in a convenient 500ml spray bottle
- Made with safe and non-toxic ingredients

For whom:
This bottle accessories cleaner is ideal for smart moms who want to ensure their baby's feeding items are always clean and safe to use. It is suitable for use on all types of baby bottles, nipples, and pacifiers.

Pros:
- Effective at removing milk residue and odors
- Sanitizes baby feeding accessories to protect your baby's health
- Easy to use with a convenient spray bottle design
- Made with safe and non-toxic ingredients

Cons:
- Some users may find the scent of the cleaner to be too strong
- May require multiple applications to fully remove stubborn residue

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers innovative features for efficient bottle cleaning.	BabyCenter
Brand Strength	20	10	Established brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailWire
Competition	10	6	Facing moderate competition from other bottle cleaner brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs of smart and busy mothers.	Parenting
Final Market Score	100	66/100 (3.30/5)	Innovative bottle cleaner with competitive pricing catering to smart mothers' needs.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—