Meera Strong and Healthy Shampoo With Goodness Of Kunkudukai and Badam For Men And Women 1L

- This Meera Strong and Healthy Shampoo is formulated with the goodness of Kunkudukai and Badam, two natural ingredients known for promoting strong and healthy hair. It is suitable for both men and women looking to improve the overall health and strength of their hair.

- Key Features:
1. Formulated with natural ingredients like Kunkudukai and Badam
2. Helps strengthen and nourish hair
3. Suitable for both men and women
4. Comes in a convenient 1L bottle

- For whom:
This shampoo is ideal for individuals who want to improve the strength and health of their hair. Whether you have dry, damaged, or weak hair, this shampoo can help nourish and strengthen your strands.

- Pros:
1. Natural ingredients
2. Suitable for both men and women
3. Helps strengthen hair
4. Convenient packaging size

- Cons:
1. May not be suitable for those with specific hair concerns or sensitivities
2. Scent may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size of 1L suitable for family use, enriched with Kunkudukai and Badam.	AC Nielsen
Brand Strength	20	10	Meera is a well-established brand known for quality hair care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient-based hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium natural ingredient shampoo in the Indian market.	Retail360
Competition	10	6	Facing competition from other established natural ingredient-based shampoo brands in India.	Kantar
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide consumer base.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Meera Strong and Healthy Shampoo is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—