mCaffeine Milk Coffee Face Wash for Dry Skin Dry Skin Face Wash For Men Women with Almond Milk Shea Butter Daily Use Face Cleanser Natural 100 Vegan 75 ml

mCaffeine Milk Coffee Face Wash is a specially formulated face wash for dry skin. It is infused with the goodness of almond milk and shea butter to provide nourishment and hydration to your skin.

Key Features: - Contains almond milk and shea butter to moisturize and nourish dry skin - Leaves skin feeling soft, smooth, and refreshed - 100% vegan and cruelty-free - Suitable for daily use

This face wash is perfect for men and women who have dry skin and are looking for a gentle yet effective cleanser to keep their skin hydrated and healthy.

Pros: - Hydrates and nourishes dry skin - Leaves skin feeling soft and smooth - Vegan and cruelty-free Cons: - May not be suitable for oily or acne-prone skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond milk and shea butter cater to the needs of dry skin.	Euromonitor
Brand Strength	20	15	Established brand with a focus on vegan and natural ingredients.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other natural skincare brands in the market.	GfK
Use-case Advantage	5	3	Suitable for daily use by both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced face wash with natural ingredients for dry skin in a growing market.

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