MARS Hyper Smooth Water Resistant Liquid Eyeliner Long Lasting Smudge Proof One Swipe Precise Application Eye Liner for Women 10 gm

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting and smudge-proof eyeliner for all-day wear
  • Precise application with one swipe for easy eye makeup
  • Water-resistant formula prevents smudging and running
  • Versatile option suitable for makeup beginners and pros

Market-Based Score (India)

76/100 (3.80/5)
Good value
MARS Hyper Smooth Water Resistant Liquid Eyeliner is well-positioned in the competitive Indian eyeliner market.
Rs.159.00 Rs.179.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Water Resistant Yes
Long Lasting Yes
Smudge Proof Yes
Application One Swipe Precise
Brush Tip Ultra-fine
Suitable For Women
Weight 10 gm
Pros Reliable, versatile, easy application
Cons Slightly dry formula, may irritate sensitive eyes
Details

MARS Hyper Smooth Water Resistant Liquid Eyeliner Long Lasting Smudge Proof One Swipe Precise Application Eye Liner for Women 10 gm


The MARS Hyper Smooth Water Resistant Liquid Eyeliner is a high-quality eyeliner designed to provide long-lasting and smudge-proof results. Its innovative formula and precise brush tip make it easy to create a flawless eye look with just one swipe. This eyeliner is water-resistant, so you can confidently wear it all day without worrying about smudging or running.
Key features of the MARS Hyper Smooth Eyeliner include its long-lasting formula, smudge-proof finish, and precise application. The ultra-fine brush tip allows for easy and precise application, making it perfect for creating everything from a subtle everyday look to a dramatic winged eyeliner.
This eyeliner is suitable for women who are looking for a reliable and long-lasting eyeliner that will stay put all day. Whether you're new to makeup or a seasoned pro, the MARS Hyper Smooth Water Resistant Liquid Eyeliner is a versatile option that can easily take your eye makeup to the next level.
Pros: The MARS eyeliner is water-resistant, long-lasting, and smudge-proof, making it ideal for all-day wear. Its precise brush tip allows for easy application and precise lines, making it suitable for creating a variety of looks.
Cons: Some users may find the formula to be slightly dry, which can make it more difficult to apply. Additionally, the eyeliner may not be suitable for those with very sensitive eyes, as it can be difficult to remove without a proper makeup remover.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Water resistant, long-lasting, and smudge-proof features align with market trends Euromonitor
Brand Strength 20 18 MARS is a well-known brand with strong presence in cosmetics Brandwatch
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 8 Facing strong competition from established and emerging eyeliner brands CosmeticsBusiness
Use-case Advantage 5 5 One swipe precise application offers convenience and ease of use Vogue
Final Market Score 100 76/100 (3.80/5) MARS Hyper Smooth Water Resistant Liquid Eyeliner is well-positioned in the competitive Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Water resistant, long-lasting, and smudge-proof features align with market trends
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: MARS is a well-known brand with strong presence in cosmetics
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging eyeliner brands
    Sources: CosmeticsBusiness
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: One swipe precise application offers convenience and ease of use
    Sources: Vogue
Summary
MARS Hyper Smooth Water Resistant Liquid Eyeliner is well-positioned in the competitive Indian eyeliner market.

Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹275.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹320.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Flipkart
275.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
320.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.159.00 Rs.179.00

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MARS Hyper Smooth Water Resistant Liquid Eyeliner Long Lasting Smudge Proof One Swipe Precise Application Eye Liner for Women 10 gm

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Best price
Rs.159.00 Rs.179.00