Mamaearth Rice Water Shampoo with Rice Water Keratin For Damage Repair 250 ml Reduces Split Ends Prevents Breakage

- This Mamaearth Rice Water Shampoo is designed specifically for damage repair with the added benefits of rice water and keratin. It helps reduce split ends and prevent breakage, leaving your hair feeling stronger and healthier.

- Key features of this shampoo include its natural ingredients, free from harmful chemicals like sulfates, silicones, and parabens. It is also cruelty-free and suitable for all hair types.

- This shampoo is ideal for those who have damaged hair from heat styling, coloring, or chemical treatments. It is also beneficial for anyone looking to improve the overall health and strength of their hair.

- Pros of this product include its ability to repair damage and strengthen hair, as well as its natural and safe ingredients. Cons could include the price point for some customers or the availability in certain regions.

Overall, Mamaearth Rice Water Shampoo with Rice Water Keratin is a great option for anyone looking to repair and protect their hair from damage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and keratin combination aligns with current consumer preference for damage repair shampoos.	Nielsen
Brand Strength	20	10	Established brand with strong presence in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both established and emerging brands offering similar damage repair shampoos.	IRI
Use-case Advantage	5	5	Specifically targets split ends and breakage issues, meeting a common consumer need.	Kantar
Final Market Score	100	66/100 (3.30/5)	Mamaearth Rice Water Shampoo is well-positioned in the Indian market for damage repair hair care segment.

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