Mamaearth Rice Water Conditioner 250Ml Frizzy

Hair is a nourishing conditioner specially designed to tame frizzy hair and provide intense hydration. The key feature of this conditioner is the use of rice water, which is known for its nourishing and strengthening properties for hair. It also contains ingredients like coconut oil and avocado oil to further moisturize and smooth frizzy hair.

This conditioner is suitable for anyone with frizzy hair looking to improve the overall health and appearance of their hair. It is gentle enough for daily use and can be used on all hair types.

Pros: - Helps to tame frizz and smooth hair - Nourishing ingredients for added hydration - Suitable for daily use and all hair types

Cons: - Some users may find the scent too strong - May not provide enough moisture for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water is a popular ingredient for hair conditioning in India.	Euromonitor
Brand Strength	20	18	Mamaearth is a trusted brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the hair care segment from both local and global brands.	Nielsen
Use-case Advantage	5	3	Addresses frizzy hair concerns, a common issue in Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Mamaearth Rice Water Conditioner 250Ml Frizzy holds a strong position in the growing natural hair care segment in India.

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