Mamaearth Charcoal Face Wash with Activated Charcoal Coffee for Oil Control 250ml

This Mamaearth Charcoal Face Wash is specially formulated with activated charcoal and coffee to deeply cleanse and control excess oil on the skin. It effectively removes impurities, dirt, and pollutants from the pores while balancing the skin's natural oils.

Key Features:
1. Contains activated charcoal and coffee for a deep cleanse
2. Controls excess oil and prevents acne
3. Enriched with natural ingredients
4. Free from harmful chemicals like SLS, parabens, and silicones

This face wash is suitable for those with oily and acne-prone skin. It is also suitable for both men and women looking for a gentle yet effective cleanser that helps control oil and maintain a clear complexion.

Pros:
1. Deeply cleanses the pores
2. Controls excess oil production
3. Helps prevent acne and breakouts

Cons:
1. May not be suitable for those with dry skin
2. The coffee scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal and coffee ingredients align well with the trend for oil control products.	Euromonitor
Brand Strength	20	15	Mamaearth is a well-established brand known for its natural products.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other brands offering similar charcoal face wash products.	Nielsen
Use-case Advantage	5	5	Effective for controlling oil and suitable for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.

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