Lux Shower Gel Freesia Scent Aloe Vera Bodywash Skin Cleanser With Long Lasting Fragrance Paraben Free 245 Ml

Lux Shower Gel in Freesia Scent is a luxurious bodywash that cleanses and nourishes the skin. Infused with Aloe Vera, it leaves the skin feeling soft and hydrated. The long lasting fragrance ensures you feel fresh all day long.

Key Features:
- Freesia Scent
- Aloe Vera for soft and hydrated skin
- Long lasting fragrance
- Paraben Free
- 245 ml size

This shower gel is suitable for anyone looking for a refreshing and moisturizing bodywash. The Freesia Scent is perfect for those who enjoy floral fragrances that are not overpowering.

Pros:
- Leaves skin feeling soft
- Refreshing Freesia Scent
- Long lasting fragrance
- Paraben free

Cons:
- Fragrance may not be suitable for everyone
- Some may prefer a larger size option for frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and paraben-free formula align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Lux is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established body wash brands offering similar features.	Nielsen
Use-case Advantage	5	5	Long-lasting fragrance appeals to consumers seeking a refreshing shower experience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Lux Shower Gel Freesia Scent Aloe Vera Bodywash is well-positioned in the growing premium body wash segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—