Listerine Fresh Burst Mouthwash Liquid Removes 99 9 Germs 250ml Pack of 3

About Product:

Listerine Fresh Burst Mouthwash Liquid is a powerful and refreshing mouthwash that helps remove 99.9% of germs. It comes in a convenient pack of 3 bottles, each containing 250ml of mouthwash.

Key Features:

- Removes 99.9% of germs
- Fresh Burst flavor for lasting freshness
- Comes in a pack of 3 bottles
- Contains 250ml per bottle

For whom:

This mouthwash is ideal for anyone looking for a reliable and effective way to maintain their oral hygiene. It is suitable for adults and children over the age of 6.

Pros:

- Powerful germ-killing properties
- Fresh Burst flavor leaves breath feeling fresh
- Convenient pack of 3 bottles

Cons:

- Some users may find the flavor too strong
- Not suitable for children under 6 years old

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a key feature of removing 99.9% germs which is highly valued by Indian consumers.	Hindu Business Line, Financial Express
Brand Strength	20	10	Listerine is a well-established brand in the Indian market.	Economic Times, Livemint
Category Momentum	20	15	Strong growth in oral care segment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from local and international brands offering similar mouthwash products.	Business Standard, The Hindu
Use-case Advantage	5	5	Addresses the need for effective oral hygiene in a convenient liquid form.	Business Insider
Final Market Score	100	66/100 (3.30/5)	Listerine Fresh Burst Mouthwash is well-positioned in the competitive Indian oral care market.

Factor	Rating (out of 5)	Notes
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