Lakme Sun Expert SPF 30 Ultra Matte Lotion 50 ml

- About Product: The Lakme Sun Expert SPF 30 Ultra Matte Lotion is a lightweight sunscreen lotion that provides broad spectrum protection against harmful UVA and UVB rays. It is specially formulated to achieve a matte finish without leaving a greasy residue on the skin.

- Key Features: This sunscreen lotion has a non-sticky formula that is easily absorbed into the skin, making it suitable for daily use. It also contains a blend of cucumber and lemongrass extracts that help to nourish and refresh the skin while providing protection against sun damage.

- For whom: This product is ideal for individuals with oily or combination skin types who are looking for a sunscreen that provides a matte finish. It is also suitable for those who spend a lot of time outdoors and need reliable sun protection.

- Pros: The Lakme Sun Expert SPF 30 Ultra Matte Lotion is water-resistant and provides long-lasting protection against the sun. It is also dermatologically tested and suitable for all skin types, including sensitive skin.

- Cons: Some users may find the matte finish to be too drying for their skin, especially if they have dry or mature skin. Additionally, the small size of the product (50 ml) may not be sufficient for daily use over an extended period of time.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30 and ultra-matte formulation align well with Indian consumer preferences.	Vogue
Brand Strength	20	15	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Strong demand for sun protection products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	6	Facing competition from other established sunscreen brands in the market.	Cosmopolitan
Use-case Advantage	5	5	Provides effective sun protection while offering a matte finish suitable for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Lakme Sun Expert SPF 30 Ultra Matte Lotion 50 ml is well-positioned in the Indian market segment for sun protection products.

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