Lakme Powerplay Mousse Foundation Matte Finish Full coverage Lightweight Long Lasting Face Makeup Beige Vanilla 25g

About Product: The Lakme Powerplay Mousse Foundation is a matte finish foundation that provides full coverage. It is lightweight and long-lasting, making it perfect for daily wear.

Key Features: - Matte finish - Full coverage - Lightweight - Long-lasting

For whom: This foundation is suitable for all skin types, but especially ideal for those looking for a matte finish and full coverage foundation that is lightweight and long-lasting.

Pros: - Provides full coverage - Lightweight formula - Matte finish - Long-lasting wear

Cons: - May not suit those with very dry skin as it is a matte finish foundation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and long-lasting features align with current market trends in India.	Vogue India
Brand Strength	20	10	Lakme's strong brand presence and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for lightweight full coverage face makeup in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established brands offering similar products.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for a lightweight foundation suitable for daily wear.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakme Powerplay Mousse Foundation is well-positioned in the Indian market with its competitive pricing and on-trend features.

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