Lakme Gentle Soft Deep Pore Cleanser 120 ml

- The Lakme Gentle Soft Deep Pore Cleanser is a gentle yet effective facial cleanser that helps to remove dirt, oil, and impurities from the skin without stripping it of its natural moisture.

- Key features of this cleanser include its deep pore cleansing action, its gentle formula that is suitable for all skin types, and its ability to leave the skin feeling clean and refreshed.

- This product is perfect for anyone looking for a gentle cleanser that will help to unclog pores, reduce oiliness, and improve the overall appearance of their skin.

- Pros of the Lakme Gentle Soft Deep Pore Cleanser include its affordable price, its pleasant scent, and its effectiveness at removing makeup and impurities. Some potential cons include its potential to dry out sensitive skin and its need for a thorough rinse to remove all residue.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective deep pore cleansing formula suitable for Indian consumers.	Vogue
Brand Strength	20	18	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other skincare brands in the market.	Elle
Use-case Advantage	5	4	Addresses the specific need for gentle and soft cleansing.	Femina
Final Market Score	100	80/100 (4.00/5)	Lakme Gentle Soft Deep Pore Cleanser 120 ml is well-positioned in the competitive Indian skincare market.

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