Khadi Pure Herbal Neem Oil 210 ml Anti Fungal Anti Bacterial Anti Inflammatory No Mineral Oil Paraben Sulphate or Fragrance Suitable for Skin Scalp Care

Key Features: - Khadi Pure Herbal Neem Oil is anti-fungal, anti-bacterial, and anti-inflammatory. - It does not contain mineral oil, paraben, sulphate, or fragrance. - Suitable for both skin and scalp care. For whom: - Ideal for those looking for a natural solution to their skincare or scalp issues. - Great for individuals with sensitive skin or scalp conditions. Pros: - Effectively treats fungal and bacterial infections. - Soothes inflammation and irritation on the skin and scalp. - Free from harmful chemicals commonly found in other oils. Cons: - Some may find the natural scent of neem oil to be strong. - May feel slightly greasy upon application, but absorbs well into the skin after some time.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem oil's anti-fungal, anti-bacterial, and anti-inflammatory properties align with consumer preferences for natural remedies	India Retailing
Brand Strength	20	10	Khadi brand well-established in India with trust for herbal products	Brand Equity
Category Momentum	20	15	Growing demand for herbal skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar neem oil products in the market	Business Today
Competition	10	6	Facing competition from other established herbal skincare brands offering neem oil products	Economic Times
Use-case Advantage	5	5	Versatile usage for skin and scalp care appeals to health-conscious consumers	ET Retail
Final Market Score	100	66/100 (3.30/5)	Khadi Pure Herbal Neem Oil positioned well in growing Indian herbal skincare market

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