Khadi Natural Aloe Vera Gel | Deeply Moisturizing Non-Sticky Formula | Softens and Smoothens Skin | Suitable for All Skin Types | 200g

About Product: Khadi Natural Aloe Vera Gel is a deeply moisturizing gel with a non-sticky formula that helps make the skin soft and supple. It is suitable for all skin types and comes in a 200g container.

Key Features: - Deeply moisturizing - Non-sticky formula - Makes skin soft and supple - Suitable for all skin types - Comes in a 200g container

For whom: This Aloe Vera Gel is suitable for individuals with all skin types looking for a moisturizing product that will leave their skin feeling smooth and hydrated.

Pros: - Deeply moisturizing - Non-sticky formula - Suitable for all skin types

Cons: - Some users may not prefer the scent of Aloe Vera

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera gel is a popular skincare ingredient in India known for its moisturizing properties.	Euromonitor
Brand Strength	20	10	Khadi Natural is a well-known brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera gels in the market.	Retail360
Competition	10	6	Facing competition from other established aloe vera gel brands in the market.	Kantar
Use-case Advantage	5	5	Versatile product suitable for all skin types, offering multiple benefits.	GfK
Final Market Score	100	66/100 (3.30/5)	Khadi Natural Aloe Vera Gel holds strong potential in the growing Indian natural skincare market.

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