Kerala Ayurveda Brahmi Ghritham 150 ml

Kerala Ayurveda Brahmi Ghritham is a traditional Ayurvedic formulation that combines the potent benefits of Brahmi (Bacopa monnieri) with ghee (clarified butter). This herbal ghee is known for its rejuvenating properties and has been used for centuries to support cognitive function, memory, and overall brain health.

Key Features:
- Contains Brahmi, a well-known herb in Ayurveda for its brain-boosting properties
- Made with ghee, which helps to enhance the absorption of the herbal compounds
- Supports cognitive function, memory, and mental clarity

For whom:
This product is ideal for individuals looking to support their brain health and cognitive function. It can be especially beneficial for students, professionals, and anyone experiencing memory issues or cognitive decline.

Pros:
- Natural and herbal formulation
- Supports brain health and cognitive function
- Easy to consume and digest

Cons:
- May not be suitable for individuals with lactose intolerance or dairy allergies
- May have a strong taste due to the ghee content

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brahmi Ghritham's alignment with current diet & nutrition trends.	Livemint, NDTV
Brand Strength	20	10	Established reputation of Kerala Ayurveda in the market.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar Ayurvedic products.	CNBC, India Today
Competition	10	6	Moderate competition from other Ayurvedic brain tonics.	Zee News, Financial Express
Use-case Advantage	5	5	Specific benefits of Brahmi Ghritham for cognitive health.	Times of India
Final Market Score	100	66/100 (3.30/5)	Kerala Ayurveda Brahmi Ghritham 150 ml holds a strong position in the growing Ayurvedic diet & nutrition segment in India.

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