Kaumudi Handmade 100% Natural 3-in-1 Lip Balm with Rose Saffron Essential Oil - Hydrating Lip Tint, Cheek Tint, and Eye Shadow for Dry, Damaged Lips - Cherry Lip Care and Moisturizer

Key Features: - Handmade with 100% natural ingredients - Acts as a lip balm, lip tint, cheek tint, and eye shadow - Infused with Rose and Saffron essential oils - Hydrates and moisturizes dry, damaged, and chapped lips

For whom: - Ideal for individuals with dry, damaged, or chapped lips - Suitable for those looking for multi-purpose makeup products - Great for anyone who prefers natural and organic beauty products

Pros: - Versatile product that can be used on lips, cheeks, and eyes - Nourishing ingredients help hydrate and repair lips - Natural oils provide a subtle fragrance and gentle moisturization

Cons: - May not be long-lasting for those looking for extended wear - Saffron essential oil scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique 3-in-1 product offering catering to multiple beauty needs.	GfK
Brand Strength	20	10	Established brand with loyal customer base in beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar natural beauty products.	Kantar
Competition	10	10	Moderate competition in the natural beauty product segment.	Statista
Use-case Advantage	5	5	Versatile product suitable for lips, cheeks, and eyes.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Kaumudi Handmade Lip Balm offers a unique 3-in-1 natural beauty solution for Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—