Kama Ayurveda Pure Rose Water 50 ML Liquid - Pack of 1

- Kama Ayurveda Pure Rose Water is a natural toner that helps to hydrate and refresh the skin, leaving it feeling revitalized and glowing. Made from pure steam distilled rose water, this product is free from any synthetic fragrances or preservatives.

- Key Features: The rose water is known for its natural astringent properties, which help to tighten pores and reduce redness and inflammation. It also helps to maintain the skin's pH balance and control excess oil production. The soothing aroma of roses has a calming effect on the mind and body.

- For whom: This product is suitable for all skin types, including sensitive skin. It is especially beneficial for those with dry or mature skin, as it helps to hydrate and nourish the skin without clogging pores.

- Pros: Refreshing and hydrating, natural astringent properties, free from synthetic fragrances and preservatives, suitable for all skin types.

- Cons: The small packaging size may not be cost-effective for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rose water is a popular ingredient in Indian skincare routines due to its soothing and hydrating properties.	Vogue India
Brand Strength	20	15	Kama Ayurveda is a well-established brand known for quality Ayurvedic products.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium Ayurvedic skincare product in the Indian market.	Femina
Competition	10	6	Facing competition from other Ayurvedic skincare brands offering similar rose water products.	Cosmopolitan India
Use-case Advantage	5	5	Versatile product suitable for various skincare routines and DIY beauty recipes.	Elle India
Final Market Score	100	66/100 (3.30/5)	Kama Ayurveda Pure Rose Water 50 ML Liquid is well-positioned in the growing Indian natural skincare market.

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