Joy Pure Aloe Light Moisturizing Body Lotion 500ml - 48Hr Hydration for Men and Women, Ideal for Summer, Non-Sticky, Non-Greasy, - Suitable for All Skin Types

About Product: Joy Pure Aloe Light Moisturizing Body Lotion is a 48-hour moisture formula designed to soothe, hydrate, and freshen dry skin. With a lightweight, non-sticky, and non-greasy formula, it is ideal for summer months when skin can easily become dehydrated. Key Features: - 48-Hour Moisture - Soothes and Hydrates Dry Skin - Lightweight and Non-Sticky Formula - Suitable for All Skin Types For whom: This body lotion is suitable for both men and women who have dry skin and are looking for a moisturizing solution that is not heavy or greasy. It is perfect for those who want long-lasting hydration without the sticky feeling that some lotions can leave behind. Pros: - Provides 48-hour moisture - Lightweight and non-sticky formula - Ideal for all skin types - Soothes and hydrates dry skin Cons: - May not be moisturizing enough for extremely dry skin types - Some users may prefer a scent-free option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and 48Hr hydration align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for light moisturizing lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the light moisturizing lotion segment in India.	Euromonitor
Use-case Advantage	5	3	Versatile for both men and women, suitable for all skin types.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned light moisturizing lotion with broad appeal in the Indian market.

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