Isopure Zero Carb 100% Whey Protein Isolate Powder, Strawberries & Cream Flavor, 3 lbs (1.36 kg) - 25g Protein per Serving - Lactose-Free, Gluten-Free - Vegetarian Protein for Men and Women

About Product: Isopure Zero Carb 100 Whey Protein Isolate Powder is a high-quality protein supplement that provides 25g of protein per serving. It is lactose-free, gluten-free, and suitable for vegetarians.

Key Features: - Contains 25g of protein per serving - Made with whey protein isolate - Zero carbs - Lactose-free, gluten-free, and vegetarian-friendly

For Whom: This product is suitable for both men and women who are looking to increase their protein intake and support their fitness goals.

Pros: - High protein content - Zero carbs - Lactose-free and gluten-free - Vegetarian-friendly

Cons: - May be more expensive than other protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, lactose-free, and gluten-free align well with current health trends.	Healthline, Livestrong
Brand Strength	20	10	Established brand with good reputation in the fitness community.	Gymshark, Bodybuilding.com
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Amazon.in, Flipkart
Competition	10	6	Facing competition from other established protein powder brands in India.	MuscleBlaze, Optimum Nutrition
Use-case Advantage	5	5	Versatile protein powder suitable for both men and women.	Men's Health, Women's Health
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment.

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