INSIGHT Cosmetics Liner Express Eye Pen 1 5g Blue

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Highly pigmented & long-lasting for bold looks
Easy application for precise, defined lines
Adds a pop of color to any makeup look
Perfect for all, from novices to experts

Market-Based Score (India)

66/100 (3.30/5)

Decent

INSIGHT Cosmetics Liner Express Eye Pen 1.5g - Blue holds strong in a competitive Indian eyeliner market.

Rs.190.00 Rs.190.00

Best price from

Amazon.in

Details

INSIGHT Cosmetics Liner Express Eye Pen 1 5g Blue

The INSIGHT Cosmetics Liner Express Eye Pen is a highly pigmented, long-lasting eyeliner in a beautiful blue shade. Perfect for adding a pop of color to any makeup look, this eye pen is easy to apply and creates a bold, defined line.

Key Features:
- Highly pigmented and long-lasting
- Easy to apply for a bold, defined line
- Beautiful blue shade adds a pop of color to any makeup look

This eye pen is perfect for anyone who loves experimenting with different eyeliner looks and wants to add a fun twist to their makeup routine. Whether you're a makeup novice or a beauty expert, this liner is easy to use and creates a stunning result every time.

Pros:
- Long-lasting formula stays put all day
- Pigmented color for a bold look
- Easy to apply with precision

Cons:
- Some users may prefer a thinner applicator tip for more detailed looks
- Blue shade may not be suitable for everyday wear for everyone.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences for eyeliners	Euromonitor
Brand Strength	20	10	INSIGHT Cosmetics gaining popularity among Indian consumers	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in the market	Retail360
Competition	10	6	Facing moderate competition from established and emerging eyeliner brands	Forbes
Use-case Advantage	5	5	Versatile usage scenarios for everyday wear and special occasions	Vogue
Final Market Score	100	66/100 (3.30/5)	INSIGHT Cosmetics Liner Express Eye Pen 1.5g - Blue holds strong in a competitive Indian eyeliner market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Product features align well with Indian consumer preferences for eyeliners

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: INSIGHT Cosmetics gaining popularity among Indian consumers

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Eyeliner category growing rapidly in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar eyeliners in the market

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and emerging eyeliner brands

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage scenarios for everyday wear and special occasions

Sources: Vogue

Summary

INSIGHT Cosmetics Liner Express Eye Pen 1.5g - Blue holds strong in a competitive Indian eyeliner market.

Where to Buy

Nykaa

₹250.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹275.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹300.00

N/A · ⭐ 4.3/5

Health & Glow

₹280.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	250.00	2-4 days	4.2/5	Buy Now
Flipkart	275.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	300.00	N/A	4.3/5	-
Health & Glow	280.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	INSIGHT Cosmetics Liner Express Eye Pen 1 5g Blue In Stock	Rs.190.00 Rs.190.00 COD	GO TO STORE GO TO STORE
INSIGHT Cosmetics Liner Express Eye Pen 1 5g Blue In Stock COD