INCOLOR Light Weight Colorful Natural Mascara Smudge Proof Long Lasting Eye Makeup Tool For Personal Professional Mascara Waterproof Black Imperial Red 6ml

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INCOLOR Light Weight Colorful Natural Mascara Smudge Proof Long Lasting Eye Makeup Tool For Personal Professional Mascara Waterproof Black Imperial Red 6ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your lashes with vibrant, long-lasting color that stays put all day
  • Comfortable lightweight formula perfect for all-day wear
  • Smudge-proof and waterproof for a clean, polished look
  • Available in a variety of colorful shades for a fun pop of color

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned colorful mascara with strong brand presence in a competitive Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Vibrant and colorful shades
  • Long-lasting and smudge-proof formula
  • Suitable for personal and professional use

⚠️ What to Watch

  • Difficult to remove
  • May clump or flake after long hours of wear
  • Limited color options
Rs.319.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Color Waterproof Black Imperial Red
Volume 6ml
Formula Lightweight
Finish Natural-looking
Durability Smudge-proof
Water Resistance Waterproof
Use Personal and Professional
Details

INCOLOR Light Weight Colorful Natural Mascara Smudge Proof Long Lasting Eye Makeup Tool For Personal Professional Mascara Waterproof Black Imperial Red 6ml

About Product: INCOLOR Light Weight Colorful Natural Mascara is a high-quality eye makeup tool that is designed to provide long-lasting and smudge-proof color to your lashes. With its waterproof formula, this mascara is ideal for both personal and professional use.

Key Features: - Lightweight formula - Colorful shades available - Natural-looking finish - Smudge-proof and long-lasting - Waterproof

For whom: This mascara is perfect for anyone looking to enhance their lashes with vibrant color that lasts all day. Whether you are getting ready for a night out or a long day at work, this mascara will keep your lashes looking fabulous.

Pros: - Lightweight formula makes it comfortable to wear all day - Waterproof formula ensures color stays put - Smudge-proof for a clean, polished look - Available in a variety of colorful shades for a fun pop of color

Cons: - Some users may prefer a more dramatic or volumizing mascara - May require multiple coats for desired intensity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Waterproof, smudge-proof, and long-lasting features align with consumer preferences. Kantar
Brand Strength 20 10 Established brand reputation in eye makeup segment. Euromonitor
Category Momentum 20 15 Growing demand for colorful mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar waterproof mascaras. Nielsen
Competition 10 6 Facing moderate competition from established and emerging mascara brands in India. Statista
Use-case Advantage 5 5 Suitable for both personal and professional use, catering to diverse consumer needs. GfK
Final Market Score 100 66/100 (3.30/5) Well-positioned colorful mascara with strong brand presence in a competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Waterproof, smudge-proof, and long-lasting features align with consumer preferences.
    Sources: Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in eye makeup segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for colorful mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar waterproof mascaras.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging mascara brands in India.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for both personal and professional use, catering to diverse consumer needs.
    Sources: GfK
Summary
Well-positioned colorful mascara with strong brand presence in a competitive Indian market.

Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹350.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹310.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Flipkart
320.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
350.00 N/A 4.3/5 -
Health & Glow
310.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.319.00 Rs.399.00

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INCOLOR Light Weight Colorful Natural Mascara Smudge Proof Long Lasting Eye Makeup Tool For Personal Professional Mascara Waterproof Black Imperial Red 6ml

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Rs.319.00 Rs.399.00