IFB Fluff Liquid Detergent 2L

0 reviews
Smart Rank ⓘ 52/100
Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively removes tough stains and odors from clothes
  • Maintains color and texture of fabrics
  • Gentle on clothes for long-lasting wear
  • Convenient 2L refill pack for easy usage

Market-Based Score (India)

86/100 (4.30/5)
Excellent
Strong brand and feature fit position IFB Essentials Fluff well in the Indian front-load detergent market.
Rs.660.25 Rs.695.00
Best price from Amazon.in Amazon.in
Key Features
Category Detergent
Model B09XXPW753
Price 695.0000
Volume 2L
Formulation Front load washing machines
Stain Removal Effective
Fabric Care Gentle
Color Maintenance Yes
Refill Pack Convenient
Details
The IFB Essentials Fluff Front Load Fabric Liquid Detergent is a high-quality detergent designed specifically for front load washing machines. It effectively removes tough stains and dirt from clothes while being gentle on the fabric.

Key Features:
1. Formulated for front load washing machines
2. Helps maintain the color and texture of clothes
3. Removes tough stains and odors
4. Gentle on clothes
5. Comes in a convenient 2L refill pack

For whom:
This detergent is perfect for individuals or families who own front load washing machines and are looking for a reliable and effective detergent to clean their clothes.

Pros:
1. Effective at removing tough stains
2. Gentle on fabrics
3. Helps maintain the color and texture of clothes
4. Convenient refill pack

Cons:
1. May be more expensive than other detergents on the market
2. Only suitable for front load washing machines

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for front load washing machines, meets consumer needs. Consumer Reports
Brand Strength 20 18 IFB is a well-established brand known for quality laundry solutions. Brand Equity
Category Momentum 20 15 Growing demand for eco-friendly laundry products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Retail Today
Competition 10 10 Facing competition from other established detergent brands in the segment. MarketWatch
Use-case Advantage 5 4 Specifically designed for front load machines, offers superior cleaning. Consumer Digest
Final Market Score 100 86/100 (4.30/5) Strong brand and feature fit position IFB Essentials Fluff well in the Indian front-load detergent market.
Market-Based Score
86/100 (4.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for front load washing machines, meets consumer needs.
    Sources: Consumer Reports
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: IFB is a well-established brand known for quality laundry solutions.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eco-friendly laundry products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other established detergent brands in the segment.
    Sources: MarketWatch
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Specifically designed for front load machines, offers superior cleaning.
    Sources: Consumer Digest
Summary
Strong brand and feature fit position IFB Essentials Fluff well in the Indian front-load detergent market.

Quick Compare

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Rs.695.00
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Where to Buy

Amazon India
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹499.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹499.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-4 days 4.2/5 Buy Now
Flipkart
499.00 3-5 days 4.0/5 Buy Now
Croma
499.00 N/A 4.3/5 -
Reliance Digital
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.660.25 Rs.695.00

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IFB Essentials Fluff Front Load Fabric Liquid Detergent 2L Refill Pack

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Best price
Rs.660.25 Rs.695.00