Horlicks Women S Plus Caramel Refill Powder 750G Health Drink For Women No Added Sugar Improves Bone Strength In 6 Months 100 Daily Calcium Vitamin D

Horlicks Women's Plus Caramel Refill Powder is a specially formulated health drink for women. It is designed to improve bone strength over a period of 6 months with its unique blend of calcium and vitamin D. This product is sugar-free, making it a healthy option for women looking to support their overall health.

Key features of Horlicks Women's Plus Caramel Refill Powder include its delicious caramel flavor, easy-to-use powder form, and the benefits of added calcium and vitamin D. The refill pack contains 750g of powder, making it convenient and cost-effective for regular use.

This product is designed for women looking to improve their bone strength and overall well-being. It is suitable for women of all ages, especially those who may be at risk of bone-related issues such as osteoporosis. The easy-to-consume powder form makes it convenient for busy women to incorporate into their daily routine.

Pros: - No added sugar - Improves bone strength over time - Contains essential calcium and vitamin D for women's health - Delicious caramel flavor Cons: - Some may find the taste too sweet - May not be suitable for those with lactose intolerance or dairy allergies

Overall, Horlicks Women's Plus Caramel Refill Powder is a convenient and effective health drink for women looking to improve their bone strength and overall health. Its unique formula and delicious flavor make it a popular choice for women of all ages.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for women's health needs with added benefits.	GfK
Brand Strength	20	18	Horlicks is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for women's health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from other established women's health drink brands.	IRI
Use-case Advantage	5	5	Addresses specific bone health concerns of women effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Horlicks Women S Plus Caramel has a strong market position in the growing women's health segment in India.

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