Horlicks Protein Plus Vanilla Drink for Adults - 400g Container with Whey, Soy, and Casein Blend for Muscle Mass and Strength

Horlicks Protein Plus Vanilla is a high-protein drink specifically designed for adults looking to increase their muscle mass and strength. It comes in a 400-gram container and contains a blend of whey, soy, and casein protein.
Key Features: - Contains a blend of whey, soy, and casein protein - High in protein to support muscle growth and strength - Delicious vanilla flavor - Easy to mix and great for on-the-go consumption
For whom: This product is suitable for adults who are looking to increase their protein intake to support their muscle mass and strength goals. It is great for athletes, gym-goers, or anyone looking to boost their protein intake.
Pros: - High protein content for muscle growth - Delicious vanilla flavor - Easy to mix and convenient for on-the-go consumption
Cons: - May not be suitable for individuals with allergies to dairy or soy products - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blend of whey, soy, and casein caters well to muscle mass and strength needs.	Nutrition Journal
Brand Strength	20	10	Horlicks is a trusted brand in India known for quality nutrition products.	Brand Equity
Category Momentum	20	15	Growing demand for adult nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other established adult nutrition brands in India.	Business Standard
Use-case Advantage	5	5	Specifically formulated for adults looking to build muscle mass.	Health Magazine
Final Market Score	100	66/100 (3.30/5)	Horlicks Protein Plus Vanilla Drink for Adults holds strong in a competitive adult nutrition market.

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