Horlicks Mother's Plus Vanilla Flavour Refill 200g

Horlicks Mother's Plus Vanilla Refill is a specially formulated nutritional supplement for pregnant and lactating women.

Key Features: - Contains essential nutrients like folic acid, iron, calcium, and vitamin D - Provides 26 vital nutrients to support the health of both mother and baby - Enriched with DHA and choline for brain development of the baby - Has a delicious vanilla flavor that makes it easy to consume

For whom: This product is designed for pregnant and lactating women who want to ensure they are getting all the necessary nutrients for a healthy pregnancy and breastfeeding journey.

Pros: - Provides a comprehensive blend of essential nutrients - Helps support the overall health and well-being of both mother and baby - Convenient refill packaging for easy use and storage - Delicious vanilla flavor makes it enjoyable to consume

Cons: - May not be suitable for individuals with specific dietary restrictions or allergies - Some users may find the taste to be too sweet or strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vanilla flavor appeals to Indian consumers; 200g refill size is convenient for regular usage.	Retail360
Brand Strength	20	10	Horlicks is a well-established brand in India with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	6	Facing competition from other established brands offering similar products.	Euromonitor
Use-case Advantage	5	5	Specifically formulated for mothers, addressing their nutritional needs.	Healthcare Today
Final Market Score	100	66/100 (3.30/5)	Horlicks Mother's Plus Vanilla Flavour Refill 200g holds a strong position in the Indian diet & nutrition market segment.

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