Horlicks Mother's Plus Kesar 400g BIB Powder for Pregnancy and Lactation - Protein for Birth Weight and DHA for Brain Development - No Added Sugar - 20 Sachets - 20 Servings

Horlicks Mother's Plus Kesar is specially formulated for pregnant and lactating mothers to ensure they receive the essential nutrients needed for a healthy pregnancy and breastfeeding journey.

Key Features: - Contains protein for birth weight - Enriched with DHA for brain development - No added sugar - Comes in convenient sachets for on-the-go consumption - Provides 20 servings in a 400-gram pack

This product is ideal for pregnant women and breastfeeding mothers who want to ensure they are getting the right balance of nutrients to support their own health as well as the development of their baby.

Pros: - Convenient packaging for easy consumption - Contains essential nutrients for pregnancy and lactation - No added sugar for a healthier option

Cons: - Some may find the flavor of kesar to be too strong - Can be on the pricier side compared to other similar products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients like protein and DHA crucial for pregnancy and lactation.	GfK
Brand Strength	20	18	Horlicks is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for pregnancy and lactation products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from other established brands in the same category.	Forrester
Use-case Advantage	5	5	Tailored formulation specifically for pregnancy and lactation needs.	Gartner
Final Market Score	100	76/100 (3.80/5)	Horlicks Mother's Plus Kesar 400g BIB Powder is well-positioned in the growing Indian market for pregnancy and lactation products.

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