Horlicks Chocolate Nutrition Drink Carton 500 g

Horlicks Chocolate Nutrition Drink is a delicious health drink that combines the goodness of chocolate with essential nutrients for overall well-being.

Key Features: - Contains essential vitamins and minerals to support growth and development - Rich in calcium for strong bones and teeth - Provides energy and stamina for daily activities - Great taste of chocolate makes it enjoyable for all ages

For whom: This Horlicks Chocolate Nutrition Drink is suitable for children, teenagers, and adults who want to ensure they are getting the necessary nutrients in their diet.

Pros: - Convenient carton packaging for easy storage - Provides essential nutrients in a tasty chocolate drink - Suitable for all ages

Cons: - May contain added sugar, so individuals with dietary restrictions should check the label - Some may prefer a different flavor over chocolate

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chocolate flavor appeals to Indian consumers, 500g size is popular.	Nielsen
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established nutrition drink brands.	IRI
Use-case Advantage	5	5	Convenient and tasty way to supplement daily nutrition intake.	Kantar
Final Market Score	100	76/100 (3.80/5)	Horlicks Chocolate Nutrition Drink 500g well-positioned in growing Indian diet & nutrition market.

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