Head Shoulders Anti Dandruff Conditioner Smooth Silky 170 ML

Head & Shoulders Anti Dandruff Conditioner Smooth Silky is specially formulated to provide nourishment and hydration to your hair while effectively fighting dandruff.

Key Features: - Contains moisturizing ingredients to keep hair soft and smooth - Controls dandruff and prevents itchiness - Leaves hair feeling silky and manageable - Suitable for daily use

For whom: This conditioner is suitable for individuals with dandruff-prone hair who want to maintain a smooth and silky texture.

Pros: - Effectively combats dandruff - Leaves hair feeling soft and smooth - Pleasant fragrance - Affordable price point

Cons: - May not be suitable for all hair types - Some users may not like the scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The smooth and silky formula of the conditioner meets the needs of Indian consumers for soft and manageable hair.	Euromonitor
Brand Strength	20	18	Head & Shoulders is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition in the anti-dandruff conditioner segment in India.	GfK
Use-case Advantage	5	3	Offers long-lasting dandruff protection and smoothness for Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Head & Shoulders Anti Dandruff Conditioner Smooth & Silky 170 ML is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

Factor	Rating (out of 5)	Notes
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