GNC Pro Performance 100 Whey Protein 4 lbs / 1.81 Kg for Muscle Growth and Recovery with DigeZyme for Easy Digestion - Informed Choice Certified, 24g Protein, 5.5g BCAA - Chocolate Fudge Flavor

About Product: GNC Pro Performance 100 Whey Protein is a high-quality protein powder designed to support muscle growth and recovery. It contains 24g of protein per serving and is enhanced with DigeZyme for easy digestion. It is also Informed Choice certified, ensuring that it is free from banned substances.

Key Features: - 24g of protein per serving - Contains 5.5g of BCAAs - Enhanced with DigeZyme for easy digestion - Chocolate Fudge flavor - Informed Choice certified

For whom: This product is ideal for individuals looking to increase their protein intake to support muscle growth and recovery. It is suitable for athletes, fitness enthusiasts, and anyone looking to supplement their diet with a high-quality protein powder.

Pros: - High protein content - Contains BCAAs for muscle recovery - Easy to digest with DigeZyme - Certified free from banned substances

Cons: - Chocolate Fudge flavor may not appeal to everyone - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a good balance of protein content, BCAAs, and digestion support, aligning with consumer preferences in India.	Frost & Sullivan
Brand Strength	20	18	GNC is a well-established brand known for quality and reliability in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market, offering good value for money.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar whey protein products in India.	HealthInsights
Use-case Advantage	5	5	Suitable for muscle growth and recovery, meeting the needs of fitness enthusiasts in India.	FitnessToday
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position GNC Pro Performance 100 Whey Protein well in the competitive Indian market.

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