Gatsby Hair Styling Wax Mat Hard For Side Blow Style Mat Finish Strong Hold High Volume Non Sticky Easy Wash Off Anytime Re Stylable Hair Wax 75gm

Gatsby Hair Styling Wax Mat Hard is a high-quality hair styling wax designed for creating side blow styles with a matte finish. The strong hold of this wax ensures your hairstyle stays in place all day long.

Key Features: - Creates high volume hairstyles - Non-sticky formula - Easy to wash off - Can be restyled anytime

This hair styling wax is ideal for individuals who want a strong hold and matte finish for their hairstyles. Whether you have short or medium length hair, this wax will help you achieve your desired look effortlessly.

Pros: - Strong hold - Matte finish - Easy to wash off - Restylable Cons: - May be too strong for some hair types - Not suitable for individuals looking for a shiny finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers strong hold, mat finish, and easy wash off, aligning with current consumer preferences.	AC Nielsen
Brand Strength	20	15	Gatsby is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	10	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international hair styling brands.	Kantar
Use-case Advantage	5	5	Provides high volume and re-stylable features catering to diverse styling needs.	GFK
Final Market Score	100	66/100 (3.30/5)	Gatsby Hair Styling Wax Mat Hard positioned well in the growing Indian hair styling market.

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