Fiama Cooling Gel Bar Menthol Magnolia 125g x 3 Pack with Skin Conditioners - Soap for Women and Men, Suitable for All Skin Types, Creates Cooling Sensation

This Fiama Cooling Gel Bar is a refreshing soap that contains menthol and magnolia extracts. It is designed to give a cooling sensation while cleansing the skin, leaving it feeling refreshed and invigorated.

Key features of this product include its unique cooling formula, which provides a soothing sensation on the skin, especially during hot weather or after a workout. The menthol and magnolia extracts also help to cleanse and nourish the skin, leaving it feeling soft and supple.

This cooling gel bar is suitable for both men and women and is suitable for all skin types. Whether you have oily, dry, or sensitive skin, this soap can help to keep your skin feeling clean and refreshed.

Pros of this product include its refreshing cooling effect, gentle cleansing properties, and nourishing skin conditioners. It is also convenient to use and easy to rinse off, leaving no residue on the skin.

Cons of this product may include the strong menthol scent, which may not be suitable for everyone. Some users may also find the cooling sensation too intense for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The menthol and magnolia combination with skin conditioners caters to the need for a refreshing and nourishing soap option.	Nielsen
Brand Strength	20	10	Fiama is a well-established brand known for quality and innovation in personal care products.	Euromonitor
Category Momentum	20	15	Growing demand for cooling and skin-friendly soap products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium cooling gel bar soap, appealing to a wide range of consumers.	GfK
Competition	10	6	Facing moderate competition from other cooling bar soaps, but Fiama's brand strength and unique features give it an edge.	Statista
Use-case Advantage	5	5	Offers a unique cooling sensation suitable for all skin types, meeting the needs of both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fiama Cooling Gel Bar Menthol Magnolia 125g x 3 Pack is well-positioned in the Indian market with its unique cooling sensation and skin-friendly formula.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—