Fiama Lemongrass Jojoba Body Wash Shower Gel 500ml with Skin Conditioners for Smooth, Moisturized Skin - Suitable for All Skin Types - Women and Men

Key Features:
- Infused with the refreshing fragrance of lemongrass and nourishing jojoba
- Contains skin conditioners for smooth and moisturized skin
- Suitable for all skin types
For whom:
This Fiama Body Wash Shower Gel is suitable for both women and men who are looking for a refreshing and moisturizing shower experience. It is perfect for those with all skin types and conditions.
Pros:
- Refreshing fragrance
- Nourishing ingredients
- Suitable for all skin types
- Leaves skin feeling smooth and moisturized
Cons:
- Some may find the fragrance too strong
- The pump bottle can be difficult to travel with

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemongrass and Jojoba offer unique skin benefits, appealing to diverse skin types	India Today
Brand Strength	20	18	Fiama is a well-established brand known for quality and innovation	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market	Business Standard
Competition	10	8	Facing competition from established and emerging brands in the body wash segment	Economic Times
Use-case Advantage	5	5	Versatile product suitable for both men and women, catering to a wide audience	The Hindu
Final Market Score	100	76/100 (3.80/5)	Fiama Lemongrass Jojoba Body Wash Shower Gel 500ml is a strong contender in the premium body wash segment in India.

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