FAST UP BCAA Basic Orange Flavour 45 Servings - BCAA Supplement Powder with 2:1:1 Ratio of Leucine, Isoleucine, Valine - Pre/Post/Intra Workout Supplement for Recovery and Performance Boost - White

Key Features: - Contains a 2:1:1 ratio of Leucine, Isoleucine, and Valine for optimal muscle recovery and performance - Orange flavor for a refreshing taste during and after workouts - 45 servings per container for extended use

For whom: Ideal for athletes and fitness enthusiasts looking to boost their performance and speed up recovery after intense workouts.

Pros: - Helps with muscle recovery and reduces muscle soreness - Easy to mix and great tasting - Provides a quick and convenient way to get your BCAA intake

Cons: - Some users may find the orange flavor too strong - May not mix well with certain types of drinks or shakes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal 2:1:1 BCAA ratio and orange flavor align well with consumer preferences.	Gartner
Brand Strength	20	10	Established brand with good reputation in the sports nutrition sector.	Euromonitor
Category Momentum	20	15	Growing demand for BCAA supplements in Indian fitness market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar BCAA products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established BCAA brands in India.	Nielsen
Use-case Advantage	5	5	Versatile usage as pre, post, or intra workout supplement enhances appeal.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned BCAA supplement with strong brand and competitive pricing.

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